As a secretive tech company, reMarkable rarely opens its doors to external visitors or the press. When the new Oslo campus was nearing completion in early 2024, I made the case for an exception — once, and done right.
A space built around the idea that environment shapes thinking.
The campus was reMarkable's "better thinking" vision made physical: A seven-story building designed with Grape Architects to actively support focus, creativity and deep work. A story worth telling — and a rare chance to let people inside.
In the narrow window between construction completion and 500 employees moving in, I planned the photo shoot together with in-house photographer Susann Daljord, shaped the story with an in-house copywriter, and pitched it exclusively to Wallpaper*. Alongside the press story, we wrapped the coverage into a shareable LinkedIn kit for all employees — which created significant buzz in the market and established reMarkable as an attractive employer for new talent.
Rooms to Think.
The campus was designed around a simple idea: different thinking requires different environments. Alongside a library, focus zones, a Japanese zen garden, a gym and various social spaces, each upper floor has a dedicated "Room to Think" — a space with its own sensory world and usage guidelines, built to break habitual patterns. One resembles a private train compartment, complete with a virtual window onto a snowy landscape. Others transport you into outer space, a Norwegian mountain cabin, or a beach where light filters through a wave-like textile installation.
