Ingrid Sårheim Forssell

Brand Strategy  ·  Earned Media  ·  Integrated Marketing

Shaping brands into global conversations.

Building category-defining brands that drive growth – at Snøhetta, Orkla and reMarkable.

See My Work Contact

Marketing and communications leader with a track record across leading companies in tech, architecture, design and consumer goods.

Building brands that earn cultural relevance and narratives that convert, across the full marketing mix.

About me →

Selected Work

Under – Snøhetta

Snøhetta  ·  2019

Under: the most-covered architecture project in the world (2019).

3,200 media placements  ·  #1 most-covered architecture project globally

 Dr Greve

Orkla  ·  2016

Nordic beauty on Nordic terms.

124% sales growth  ·  Market leader within 1 year

 Snøhetta

Snøhetta  ·  2018 – 2021

Building a Scandinavian design icon at Snøhetta.

10K annual media mentions  ·  780K social followers

 reMarkable Paper Pro launch

reMarkable  ·  2024

The biggest product launch
in company history.

Record launch day sales  ·  30% revenue growth  ·  270K live viewers  ·  1,000+ articles

 reMarkable Campus

reMarkable  ·  2024

A campus for better thinking.

Wallpaper* exclusive  ·  Employer branding

 Scientific Advisory Board

reMarkable  ·  2025 – Present

reMarkable's Scientific Advisory Board:
Building credibility through science.

Third-party validation  ·  Science-backed claim support

 User Advocacy Stories

reMarkable  ·  2024 – 2025

Aspirational user stories for better thinking.

Third-party validation  ·  16 films  ·  In-house team of 3

 reThink newsletter

reMarkable  ·  2023 – 2025

reThink: a brand-building newsletter
built on strategic partnerships.

Cross-marketing  ·  2.6M subscribers  ·  400K+ workbook downloads

Experience

reMarkable
2022 – 2026
Head of Better Thinking / Brand Lab  ·  2024 – 2026
  • Leading reMarkable's Brand pillar, one of four strategic company growth pillars, reporting directly to the CEO.
  • Driving strategic positioning for reMarkable's "better thinking" vision, positioning the brand as a trusted authority on deep, focused thinking in a world full of distractions.
  • Credibility earned largely through third-party validation rather than self-promotion.
Acting Head of PR & Senior Communications Advisor  ·  2022 – 2024
  • Led some of the company's highest-stakes communications moments: biggest-ever product launch, CEO transition, unicorn announcement, and the competitive response to Amazon's Kindle Scribe launch.
  • Also initiated a reputation turnaround that took Trustpilot from 2.4 to 4.2 stars in four months.
Corporate Communications AS
2021 – 2022
Advisor
  • Communications advisory across transportation & infrastructure, private equity, energy, aquaculture, and the NGO sector.
  • Projects spanning media management, investor communications, strategic branding, crisis and issues management, and public affairs.
Snøhetta
2018 – 2021
Global PR & Communications Lead
  • Led global PR, brand storytelling, and marketing communications for Snøhetta, one of the world's most celebrated architecture and design firms – across its eight studios worldwide.
  • Grew annual media presence to ~10,000 mentions and built a social following of 780K.
  • Led the global launch of Under – Europe's first underwater restaurant, generating ~3,200 media placements and becoming the most-covered architecture project globally in 2019.
Orkla
2014 – 2018
Group Brand Manager, Home & Personal Care
  • End-to-end brand ownership across skincare, personal cleansing, and fabric care brands, spanning consumer insight, positioning, product innovation, integrated marketing and advertising, budgeting, and retail sales strategy.
  • Led cross-functional innovation teams from concept through to commercial business cases.
  • Drove one of Orkla's largest launches of 2016: the complete relaunch of Dr Greve across 16 new SKUs, three categories and six segments, delivering 124% sales growth and category leadership within a year.

Education

Copenhagen Business School
MSc Economics & Business Administration – Marketing Communications Management
2011–2013
Focus: branding, marketing, strategic communications and advertising
Minor: Economics, Psychology and Neuroscience
Thesis: 'Decision-Making by Heart or Reason? Individual Differences in Susceptibility to Framing Effects' – graded 12/12  ·  Methods: eye-tracking and EEG
Copenhagen Business School
BSc International Business
2008–2011  ·  Highest entry requirements in Denmark across all disciplines
Thesis: 'The Prosperity of Facebook in Online Social Networking Services' – graded 12/12
Exchange semester at Uppsala University

Let's do something worth talking about.

Open to the right in-house role in brand and marketing strategy, communications, and growth.

I work best with people who think big, move fast, and want to build something that outlasts the product: a brand people actually care about.

Get in Touch
hello@ingridforssell.com LinkedIn