Shaping global brands for
sustained competitive
momentum.

Leading reMarkable's Brand pillar — one of four strategic company growth pillars — reporting directly to the CEO. Driving strategic positioning for reMarkable's "better thinking" vision, positioning the brand as a trusted authority on deep, focused thinking in a world full of distractions — credibility earned largely through third-party validation rather than self-promotion.

Owned some of the company's highest-stakes communications moments: biggest-ever product launch, CEO transition, unicorn announcement, and the competitive response to Amazon's Kindle Scribe launch. Also spotted a quick win amid heavier priorities — a reputation turnaround that took Trustpilot from 2.4 to 4.2 stars in four months.

Communications advisory across transportation & infrastructure, private equity, energy, aquaculture, and the NGO sector. Projects spanning media management, investor communications, strategic branding, crisis and issues management, and public affairs.

Led global PR, brand storytelling, and marketing communications for Snøhetta — one of the world's most celebrated architecture and design firms — across its eight studios worldwide. Grew annual media presence to ~10,000 mentions and built a social following of 780K. Led the global launch of Under — Europe's first underwater restaurant — generating ~3,200 media placements and becoming the most-covered architecture project globally in 2019.

End-to-end brand ownership across skincare, personal cleansing, and fabric care brands — spanning consumer insight, positioning, product innovation, integrated marketing and advertising, budgeting, and retail sales strategy. Led cross-functional innovation teams from concept through to commercial business cases. Drove one of Orkla's largest launches of 2016 — the complete relaunch of Dr Greve across 16 new SKUs, three categories and six segments — delivering 124% sales growth and category leadership within a year.