A Scientific Advisory Board of leading neuroscientists, built to give reMarkable's better thinking vision real scientific backing, and a credible way into a mainstream audience.
The idea
The idea came from a simple observation: to grow beyond its early-adopter base, reMarkable needed to lead with benefits, not specs. Credibility through science was the lever – and a Scientific Advisory Board was the vehicle. The inspiration came from what Ōura Ring had done with their Medical Advisory Board – bringing on Dr. Matthew Walker, one of the world's foremost sleep experts, whose book Why We Sleep had become a global bestseller with genuine mainstream reach.
The logic translated directly: people trust scientists, and third-party, evidence-based validation is one of the most powerful tools in a brand's arsenal. I proposed the concept internally and took it from idea to fully operational initiative.
I identified and recruited four scientists and experts whose work people already trusted – bringing independent credibility into the brand. Individually, they're each authorities in their own right; together, their overlapping but distinct perspectives combine into something sharper than the sum of its parts.
Guiding marketing and R&D through science.
The Scientific Advisory Board serves as advisors guiding reMarkable’s R&D efforts, sparring partners on product and messaging, spokespersons in the press, and sources of new studies and customer insight.
I led the initiative in a cross-functional setup spanning Marketing, Brand, Concept Incubation and R&D, commissioning scientific studies on the benefits of handwriting on a reMarkable versus a PC, and leading workshops and content productions for our channels and product launches.
We produced a TED-style lecture series with each Board member. Prof. Audrey van der Meer's film on the cognitive benefits of handwriting reached 400,000 organic views on YouTube – reaching 90% new audiences.
We also put their expertise to use in public affairs, including a meeting with the Norwegian Minister of Education and members of the Norwegian Parliament on the importance of handwriting in early education, and the role reMarkable could play.