The idea
The idea came from a simple observation: to grow beyond its early-adopter base, reMarkable needed to lead with benefits, not specs. Credibility through science was the lever — and a Scientific Advisory Board was the vehicle. The inspiration came from what Ōura Ring had done with their Medical Advisory Board — bringing on Dr. Matthew Walker, one of the world's foremost sleep experts, whose book Why We Sleep had become a global bestseller with genuine mainstream reach.
The logic translated directly: people trust scientists, and third-party, evidence-based validation is one of the most powerful tools in a brand's arsenal. I proposed the concept internally and took it from idea to fully operational initiative.
I identified and recruited four scientists and experts whose work people already trusted — bringing independent credibility into the brand. Individually, they're each authorities in their own right; together, their overlapping but distinct perspectives combine into something sharper than the sum of its parts.