Aspirational voices on better thinking
in a world full of distractions.

The brief

The most credible voices for a brand built for knowledge workers and deep thinkers aren’t always the obvious ones. People are rarely inspired by others just like themselves — they look to the chefs, the professors, the athletes, and people who followed their own path that they admire from a distance. That was the instinct behind who we chose to feature for our “better thinking” user stories series.

Instead of speaking only through our own voice, we let the people who already lived reMarkable’s “better thinking” mission tell the story themselves. A sleep story writer, a museum director, a world-class architect, a software engineer, a journalist — and even an astronaut who took her reMarkable to space.

Sixteen stories. One small team.

In less than a year, our small team of three produced 16 high-production-value stories using an entirely in-house setup. The series helped populate reMarkable's shopping funnel with "better thinking voices" across all touchpoints — website, social channels, YouTube, the reThink newsletter and paid advertising — serving as both brand content and credibility endorsement from inspiring voices across a wide range of industries.

The stories follow an organic, natural flow — shot only in natural daylight, in each subject's real working environment, with nothing staged.

The series culminated with Salesforce.

The series culminated in a customer success story with the executive leadership of Salesforce — produced while I was on leave, by my team and production company Convicts. The film was used in direct support of our Enterprise sales efforts.

Having Salesforce's leadership speak openly about how reMarkable changes their work was the credibility signal that closed the series.

Together with the reThink newsletter and partnerships initiative and the newly established Scientific Advisory Board, it formed an ecosystem for better thinking voices across all reMarkable's channels.