reThink — a brand-building newsletter
for better thinking.

A cross-disciplinary effort — inside and out.

reThink is a brand-building initiative from reMarkable, designed to support people on their journey toward better thinking. Through practical methods, workbooks, tools, and inspirational content – developed in collaboration with leading thinkers and experts – reThink aims to make better thinking more accessible and actionable for both current and prospective users.

Each bimonthly edition featured a primary partner — typically a best-selling author or leading thinker — with whom we co-created a practical workbook. Beyond the workbooks, editions included essays and tools from voices including The School of Life, Naval Ravikant, Ed Catmull and The Knowledge Project podcast, alongside better thinking user stories and lectures from reMarkable's Scientific Advisory Board.

The initiative was originally sparked by my colleague Kristian Gowa on the Brand Lab team. I served as the business owner and editor of the newsletter, and it grew into a highly cross-functional effort spanning email marketing, product marketing, IT systems, creative studio and an external design agency and illustrator.

World-class partners. Mutually beneficial audiences.

For the workbooks and distribution, we partnered with best-selling authors, neuroscientists and innovation consultancies — including Shane Parrish (Farnam Street), Nir Eyal, Steven Kotler, Dr. Anne-Laure Le Cunff and IDEO. Each collaboration was built on a cross-marketing model: complementary audiences with little overlap — meaning both sides gained meaningful new reach without additional distribution spend. reMarkable expanded its audience; partners gained a credible, high-quality platform.

In addition to being distributed through the newsletter and partner channels, the workbooks were made available on reMarkable Methods, and offered as free open-access PDFs — with the newsletter itself further amplified across reMarkable's website, social channels and paid media.

Scale, resonance and commercial impact.

The newsletter reached 2.6 million reMarkable subscribers per edition — placing it among the largest in its category, alongside James Clear's 3-2-1 at just over 3 million. Open rates held consistently at ~50%, translating to approximately 1.3 million opens per edition and hundreds of thousands of workbook downloads across the series. Through cross-marketing with partner newsletters, total reach extended well beyond reMarkable's own base.

Beyond scale, reThink drove measurable commercial impact. It served as a non-committal entry point into reMarkable's "better thinking" community — a loyalty driver for existing customers and a top-of-funnel hook for prospects. The workbooks archive was available through reMarkable Methods as part of the Connect subscription, giving subscribers a tangible reason to stay engaged; free PDFs served as a nudge for those not yet on the platform. The result: increased product usage, new purchases and Connect signups, reduced churn, and a positive effect on ARR.

The newsletter received consistently strong community feedback — and ultimately helped position reMarkable as a trusted guide for better thinking in a world full of distractions.